What, Exactly, Are We Communicating?

Contributed by Liz O'Sullivan

What’s a hiker to think? You can see the summit from here, the hiking trail guidebook says the trailhead is up here somewhere, but the street signs don’t match the road names on the maps or in the guidebook, and now you see these conflicting signs on what you’re pretty sure is the right road. The green sign at the beginning of the road says “Private Property Beyond This Point, No Trespassing,” which usually means that one should not proceed. End of story, right?

Well, there’s another sign, farther away, up this same road. That brown sign says “Respect Private Land, Stay on Main Road,” which implies that it’s actually ok to proceed up this “No Trespassing” road, but only if you don’t veer off the road. Then, of course, there’s that little tacked-on “No Parking” sign, which implies that it’s ok to drive up this road, but only if you don’t park on it.

I’m a rule follower, so these conflicting signs confound and paralyze me. Surely we’d never create anything as confusing as this in the construction industry, would we?

I did a whole bunch of invoicing last month, because I had a ridiculous amount of work in April. I took a good, hard, look at my time on one of those projects, and confirmed my suspicions that I’d gone waayyy over my budgeted hours on this lump-sum-fee project. Wow, what a deal my client got, right? All those extra hours spent making the specs perfect? Well, not exactly.

Every few days while I was working on the project, I was sent a digital pile of information by my architect-client, who received stuff from the owner team. Many of these documents conflicted with each other, sometimes giving as many as 3 different conflicting instructions for one thing. I spent a lot of time trying to reconcile all the different directives – time that I actually needed for other things, like product research for the project, coordination for the project, work on other projects, family time, and sleep.

As most of the info was related almost solely to the specifications, and it came from the owner team, who should have known what they wanted since this wasn’t their first one of these buildings, the architect didn’t spend too much time reviewing it before forwarding it on. So my questions about this info were confusing to them, and, for some reason, some were unanswerable by the owner.

I’ve never been on the contractor team for a project, but I think I know how estimators feel when the architectural drawings say one thing, the structural drawings say something different, and the specs say a third different thing. An estimator may want to just take the risk of pricing what makes the most sense, and hoping it’s right. Asking questions during the bid period is sometimes an inefficient use of time, and experience may show that some answers aren’t worth the time spent. Perhaps this is why the design team sees surprises when submittals come in.

Back to that hike. As it turns out, if you can get to a place where you can receive a strong enough cellular signal, and you can look at a satellite view of the area with the conflicting signage, you can figure out whether or not you were on the right road to the trailhead.

Or maybe you skip that research, you just take that risk of trespassing, and you drive up that road. It’s a rutted 4-wheel-drive road, so you are hoping it’s the right road because it’s going to be a rough ride.
Turns out the trailhead and parking area are a half mile up that road! Apparently, you just have to ignore that first sign.

What a terribly inefficient standard operating procedure for communications of any type. Issuing conflicting instructions to a group requires multiple parties to either all risk making the wrong guess (and risk losing time or money), or all spend time doing the same research to figure out which of the conflicting instructions is the intended one. Whether the group you’re trying to communicate with is hikers, bidders, or your design team, isn’t it best to just issue clear, concise, correct, and complete information the first time?
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Or maybe we could just shoot for non-conflicting.