Contributed by Michael Chambers
Continuing education for design professionals is arguably the most effective and powerful marketing opportunity available to construction product manufacturers in North America. However, there appears to be some confusion as to what continuing education is supposed to accomplish. In my opinion and experience, continuing education can bring three things to the bottom line. First is brand recognition, second is getting specified, and third is holding specifications against non-competitive substitutions.
There is a bizarre notion that manufacturers provide continuing education out of the goodness of their hearts for the benefit of design professionals. Or worse, manufacturers think that continuing education is a perfect tool to sell product to design professionals. Is there any wonder why local AIA components and a growing number of large design firms no longer allow manufacturers to present programs?
Unless manufacturers can begin to bring excellent programs to the design professionals, the opportunity inherent in continuing education is going to be lost.
One of the most powerful and least understood aspects of continuing education is brand recognition. The biggest issue I see here is that manufacturers do not understand how to brand with education. Successful branding is never about logos or products; it is about high quality education that speaks directly to the audience and provides solutions to design and construction issues. It is never about product, never, never, never.
A high quality program designed for adult learners, presented by qualified, knowledgeable product representatives is the best possible branding opportunity. At the level of design professionals, people brand manufacturers far more effectively than product advertising and the like. Product representatives must be knowledgeable not only about their products but about the industry and most importantly about the competition.
In this same regard, presentation skills are even more critical than product knowledge. A poor presentation will trash a brand faster than anything. Product representatives must be good presenters and have the ability to make effective presentations.
An excellent education program presented by a professional product representative can have an incredible impact on the bottom line by providing usable information and identifying the “go to” resource for the design professionals.
Contributed by Nick Carrillo
(Editor's Note: October is Careers in Construction Month. Please feel free to delve into our previous posts, "Don't Just Look for Employees, Attract Them" and "Changing the Public's Perception")
We’ve done it, we’ve written enough articles to know that the construction industry is facing a workforce shortage, and that shortage isn’t going anywhere anytime soon. The problem is very clearly identified.
If you ask older generations, the reason for our workforce shortage is the lack of desire to work in the trades from the younger generation(s). Or, to put it bluntly, the millennials don’t want to work hard and get dirty.
I can hear it now, “millennials are the ‘everybody gets a trophy’ generation and are entitled!” Those type of casual statements are broadly painting an entire generation as lazy and entitled based on the few. Does that mean that everyone born in the 60’s is a pot-smoking hippie? Or everyone in the 70’s is a disco party maniac? No, it doesn’t.
A quick Google search will show a list of the largest companies in the world run, or founded by, millennials. Facebook, The Honest Company, AirBnB, Lyft and many more companies that we all rely on and that undoubtedly take a lot of hard work to maintain.
Baby boomers may not be outright saying these younger generations are worthless and hopeless when they said, ‘lazy and entitled’. However, I’ve often heard the phrase, “How do we change the mindset of an entire generation?” Hearing it enough, without back story or explanation, it leads the audience to believe that the people being referenced are wrong, and the person saying it is right.
I know, after working so many years alongside baby boomers, the comments are not malicious. I know that when a frustrated owner, manager or supervisor makes these statements, they simply are trying to express the desired change in the way we communicate; a change in the way we perceive the information that one generation has to offer the other.
So, how do we change the mindset of an entire generation? YOU DON’T
Contributed by Eric D. Lussier
I've been saying it for years now. The public's perception of just what is a construction worker has to change.
Sure, the hardhat and overalls wearing carpenter, working outdoors and swinging a hammer does indeed exist. But construction is SO MUCH MORE.
Construction is the process, art, or manner of constructing something.
Using that definition, if you work within the construction industry you could hold one of well over a hundred different job roles or titles. Due to our heavy involvement in the Construction Specifications Institute and CSI's diversified membership base of ALL players within the built environment, when Let's Fix Construction was founded we chose to view the construction industry as this more encompassing whole. We chose AEC - Architecture, Engineering & Construction - as our definition, a term that is more widely recognized and accepted today.
So whether that is more of a skilled tradesman position, such as a flooring installer, cement mason, painter, welder, ironworker or boilermaker, or perhaps it may be on the design end, such as an architect or engineer (or one of dozens of roles within an office), construction is so far beyond our hammer-swinging carpenter that has become the unfortunate public face.
During this Careers in Construction Month, it’s important that we not only talk to, but inform the younger generation on not just what construction is, but what construction can be.
Today, Monday October 7th, is Careers in Construction Day. Meant to be a day of action on social media for those working within construction, please take a moment to share a picture of yourself on the job and post it to social media with the tag #CICDAY2019 in order to give people a true glimpse into our daily lives. While you're at it, feel free to use our hashtag #FixConstruction
Contributed by James Aiken
(Editor's Note: October is Careers in Construction Month, an annual month-long celebration of craft professionals and the career opportunities in the construction industry.)
You’ve probably heard by now about record low unemployment.
Simply posting a job description on a job board or in the newspaper doesn’t always cut it. Especially when you’re looking for a stable, long-term hire.
The reason is - firms are still using the standard recruiting strategy to pursue a market of candidates that is perpetually shrinking. . .
When unemployment is high, the job boards are poppin’. It seems like just about everyone is willing to check out new opportunities.
But what should firms do when that strategy doesn’t work anymore?
It’s simple - and treading lightly as to not get too political but...
“If you like your recruiting strategy, you can keep your recruiting strategy!”
Having an active candidate strategy works sometimes. There's no need to throw out the baby with the bathwater.
What isn’t being addressed (most of the time) is a passive candidate attraction strategy.
Firms want to hire associates who are high performers. Candidates who are happy, and successful in their current role. The disconnect is that they typically are not changing their recruiting process.
They simply forward the job description to these candidates.
Here’s the problem with that; happy people don’t move so easy.
Here’s the solution: create a candidate acquisition process that specifically targets passive candidates.
Passive candidates take a bit more “warming up”.
Job boards are like speed dating. Everyone knows whats up and you can usually screen people out fairly quickly. Everyone is looking for volume.
Recruiting passive candidates is like (gasp) picking up an attractive person at a bar.
You wouldn’t walk up, introduce yourself, then immediately ask for a phone number, would you? Maybe some of you extra attractive people would - but it never worked for me!
We need to “warm up” the candidates.
Contributed by Roy Schauffele
One of my favorite movie lines is “you’re killing me, Smalls”, from the baseball movie, 'The Sandlot'.
Well in today’s world, especially specifications for air barriers, the construction industry is killing me. I have written about this item before on #FixConstruction, but to no avail. One of the technical data points I hear design folks dig their feet in on is the “perm rating”. Permeance is a measurement of water vapor transmission through a material, often based on testing performed in accordance to ASTM E96, either Procedure A (dry cup or desiccant) or Procedure B (the wet cup). Big note here, the IBC (International Building Code) in Chapter 2, only references Procedure A.
For the record, I love good reproducible usable data, but the ASTM E96 method of testing leaves me flat. At this moment, I’m sitting here looking at the same material, tested by two different accredited laboratories and there is a 300% difference between the two labs between both two (2) Procedure A samples and two (2) Procedure B samples. With that type of difference, how can one rely on this type of data?
The ASTM E96 standard itself states, in part, “A permeance value obtained under one set of conditions may not indicate the value in another set of conditions”. Based on a round-robin testing effort, ASTM reports E96 has about 20% lab-to-lab variability. I bet you are going to have to think fairly hard about another part of your project manual where you’d allow a 20% variability in testing data.
Permeance data is not an evaluation criterion for ABAA (Air Barrier Association of America). The data is listed by ABAA because the design community has requested it.
Going back to the code definitions, the language used in the air barrier business is constantly changing as the industry and technology evolve. Nowhere is this more evident than in Building Code language, which now fully defines Vapor Retarders and Vapor Permeable in Chapter 2 of the 2015 & 2018 IBC (International Building Code).
Let's Fix Construction is an avenue to offer creative solutions, separate myths from facts and erase misconceptions about the architecture, engineering and construction (AEC) industry.
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