Social Media & the AEC Industry
With over 2 BILLION active users, Facebook is all too commonplace in this day and age. Most people have a personal page and there are seemingly more and more business pages added by the day.
LinkedIn is almost viewed as mandatory for most professionals and there is an average of two accounts added per second.
With 325+ million active users, we'll look heavily at Twitter and how it can be utilized for conversation, lead generation, news gathering & more.
In addition, Instagram & their 700 million users cannot be ignored and will be covered, including the use of video and stories within their platform.
This presentation is good for one AIA LU.
Upon completion of this session, participants will be able to:
LinkedIn is almost viewed as mandatory for most professionals and there is an average of two accounts added per second.
With 325+ million active users, we'll look heavily at Twitter and how it can be utilized for conversation, lead generation, news gathering & more.
In addition, Instagram & their 700 million users cannot be ignored and will be covered, including the use of video and stories within their platform.
This presentation is good for one AIA LU.
Upon completion of this session, participants will be able to:
- Understand the basics of Twitter and Instagram and be able to set up a free account and navigate the site
- Understand the basics of video and stories utilized in platforms such as Instagram, Snapchat and YouTube
- Ease of content and information sharing and distribution will be demonstrated, including blogging
- See examples of how individuals and businesses within AEC are utilizing these platforms