Contributed by Eric D. Lussier
With 2018 behind us, and with that another great year of articles, podcasts and many workshops across the nation (and even one in Canada), Let’s Fix Construction looks forward to 2019, as do many others. A new year starts with fresh energy, renewed spirit, a hopeful change of habits and a positive outlook.
With 2019 facing us and 2018 in the rearview mirror, Let’s Fix Construction is using this post for a Call to Arms. A challenge, if you will. Hopefully you can identify your role, or more than one, in this list. Don’t see a challenge that calls to you? Identify your own. Step out of your comfort zone and move yourself and the architecture, engineering and construction (AEC) industry forward.
Educate yourself before you proceed with your project, especially if it is your first one! Take the time to learn the roles of the major players in a building project. Vet your architect, construction manager, general contractor and any other major contractor or consultant that you are going to be contractually obligated to. You don’t have to be best friends, but it will go a long way if you know who you will be working with and get along with them. What makes them tick? What sets them off? What are their expectations? What are their expectations of you? And in the end, if you really want to educate yourself about a project, get a copy of the Construction Specifications Institute’s ‘Project Delivery Practice Guide’. It could just be the best $129 you’ve ever spent. AND save you a thousand-fold in the long run.
Projects are getting increasingly complex and the demands on you, your supporting staff and ultimately, your entire office are growing as well. The world we live in changes rapidly and with that the demands that are put on all the major players in a project. You’re being asked to do much more in much less time for the same amount of money. Practice saying no. Don’t be afraid to lose a client that expects more from you without understanding your point of view. Make sure you and your staff are compensated appropriately for your time. Track all costs and analyze your data. If you are able to reference a completed project that is similar in size and scope of a new project you are working on, you will be able to substantiate to the Owner why you have the requests, both financial and otherwise, that you do.
Contributed by Brent Williams
Hi, I’m Brent Williams and I’m a self-described construction materials geek. I come from an architecture background, but I was serendipitously detoured into the product rep world…and I’ve never looked back. Why, you ask?
Because I love working in the visual oriented design world that we live in. I’ve been lucky enough to become a hyper-specialist in one, weird little construction product. But my product is unusual & amazing, it solves a myriad of issues in the industry and I completely love my amazing job.
A big chunk of what a professional building product rep does on a daily basis is explain exactly where, why, how and how not to deploy these products to the design community. In medical terms, our friends in the Architecture world are General Practitioners, while the rep is a Micro Neurosurgeon. Architects, by the design of their craft, need to know at least a little bit about everything. Me? I need to know everything that there is about one tiny little thing. More importantly, I need to know what THEY need to know about my tiny little corner of the world.
And therein lies the magic, the alchemy, as it were. Product Reps have to communicate quickly and accurately, at an incredibly high level of proficiency, in both directions…both to and from the client. You simply must be empathetic, intuitive and proactive. Not the simplest matrix of executables and doubly tough to execute rapidly and on the fly. Nothing less than excellence will be tolerated by the modern construction industry.
An experienced rep needs to be both an incredible listener yet anticipate issues and questions almost before they are spoken. Frankly, all of us in the product representation arena either hold this skill set, or we’re not around very long. Check any employment website, or look on LinkedIn, and there are lots of vacancies for reps and lots of reps looking for employment.
If you think about it, just about everyone involved in the design industry must possess most of this skill set in order to be able to sustain the construction process. You either communicate at scale, or you’re gone. No quarter. You can’t do a proper program unless you can communicate at a very high level, with all of the constituents in and on a project.
Let's Fix Construction is an avenue to offer creative solutions, separate myths from facts and erase misconceptions about the architecture, engineering and construction (AEC) industry.
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