Contributed by Cherise Lakeside
If you already know me, you know that young professional development is an area in AEC that is very important to me. I have had mentors and guidance throughout my career that has helped me in my growth and success. I still have amazing people helping and supporting me every day. Because of that, I feel a burning need to give back what I have been given and help our younger professionals get ahead and succeed.
I have become more and more aware of an area where our young professionals are being neglected at an extremely critical time. We need to fix this.
A few things happened recently that motivated me to write this blog:
BREAKING NEWS: Manufacturers, you are missing the boat in a very big way. You are missing the boat in marketing, you are missing the boat in risk management and you are missing the boat in educating the right people about your product.
So, what does that have to do with Manufacturers? Why am I writing this blog to you?
Because you are missing the boat!
The millennials don’t know who you are, they are not learning about your products and they are creating risk when they are not educated about your product when they design it into our projects.
While you are chasing the Principal in any given firm, who by the way rarely choose the products on a project, these young professionals are learning about your few competitors that are smart enough to have a long-term vision and recognize that these young professionals WILL BE THE BOSS very, very soon.
Manufacturers and Product Reps – What do you need to do?
My friends, you not only need to stop ignoring the YP’s with the misguided notion that you can’t sell them anything for many years, but you need to be embracing them, teaching them, inviting them, courting them and supporting their success. You will be dealing with them much, much sooner than you think.
Then again, maybe you won’t. Your choice!
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